Please read the below paragraph and write your opinion with examples/

According to the official website, STIHL clearly positionsitself as the number one selling brand of chainsaw/ In one of the interviews that took place in 2014, the national marketing director described the company as the current the number one-selling brand of gasoline-powered handheld outdoor power equipment in America/ Bybeing the pioneer in the industry and by holding long history and thus being a strong brand, the company successfully applies a focused differentiation strategy by focusing on a narrow piece of marketwhile dominating any new entrants in the market/One of the ways STIHL differentiates itself is the closed distribution channel meaning that the product is only sold through the company’s independent dealers and not through secondary stores/This enables profit retention as there is no third party involved and a capability to offer products at lower prices and outperform competitors in the market/ Additionally, the company heavily invests in advertising efforts/ For example, with their slogan “Real People Stihl People, the company tells a story that resonates with customers and makes their lives easier/ These unique advertising and distribution approaches are the main components of the company’s differentiation strategy