Devry BUSN319 Week 2 Quiz
Latest 2015 October

Question 11. Question
: (TCO 1) Step 3 in the planning
phase of the strategic marketing process is

Student Answer:
the situation analysis.

the market-product focus and goal setting.

the marketing program.

implementation.

obtaining resources.

Comments:

Question 13. Question
: (TCO 1) There are no magic,
one-size-fits-all guidelines for writing successful marketing and business
plans. Nevertheless, all of the following generally apply, except

Student Answer:
use a direct, professional writing style.

be positive and specific to convey potential
success.

use bullet points for succinctness and
emphasis.

save the most important points for the
conclusion.

strive to develop a plan 1535 pages in
length, not including financial projections and appendices.

Comments:

Question 17. Question
: (TCO 6) Which are the two most
important values for all age groups in the United States?

Student Answer:
Health and fitness

Patriotism and loyalty

Protecting the family and honesty

Self-esteem and health

Friendship and fitness

Comments:

Devry BUSN319 Week 4 Quiz
Latest 2015 October

24. Question : (TCOs 1, 3, 5, and 6) Which of the
following is a characteristic of the growth stage of the product life cycle?

Student Answer:
Advertising emphasis switches to selective demand.

There is a growing proportion of initial
purchasers to repeat purchasers.
Product features remain unchanged.

Profit margins increase as sales increase.

All of the above

Comments:

Devry BUSN319 Week 2 Quiz
Latest 2015 OctoberQuestion 11. Question
: (TCO 1) Step 3 in the planning
phase of the strategic marketing process is Student Answer:
the situation analysis. the market-product focus and goal setting. the marketing program. implementation. obtaining resources. Comments: Question 13. Question
: (TCO 1) There are no magic,
one-size-fits-all guidelines for writing successful marketing and business
plans. Nevertheless, all of the following generally apply, except Student Answer:
use a direct, professional writing style. be positive and specific to convey potential
success. use bullet points for succinctness and
emphasis. save the most important points for the
conclusion. strive to develop a plan 1535 pages in
length, not including financial projections and appendices. Comments: Question 17. Question
: (TCO 6) Which are the two most
important values for all age groups in the United States? Student Answer:
Health and fitness Patriotism and loyalty Protecting the family and honesty Self-esteem and health Friendship and fitness Comments: Devry BUSN319 Week 4 Quiz
Latest 2015 October24. Question : (TCOs 1, 3, 5, and 6) Which of the
following is a characteristic of the growth stage of the product life cycle? Student Answer:
Advertising emphasis switches to selective demand. There is a growing proportion of initial
purchasers to repeat purchasers. Product features remain unchanged. Profit margins increase as sales increase. All of the above Comments: