2000 words (exc. title page, executive summary, appendices and reference list). You must specify your
word count on the title page. All tables, diagrams contribute to the word count
You are required to write a critique of the management of Thorpe Park. You must cover only two of
the following topics in your assignment:
• Marketing
• Human resources
• Quality management
• Visitor experience management
• Operations management
• Impact management
• Ethical issues
• Authenticity
For the two topics chosen, you need to provide a critique of each:
• In light of theory and practice, critically analyse TWO managerial challenges in relation to each topic.
Note that your arguments should be well supported and illustrated by actual examples from the
attraction.
Recommended length: About 500 words per topic
• Provide recommendations for improving Thorpe Park. Namely, what the management should do to
overcome any challenge identified in the first part. Your recommendations should be well justified,
both in terms of practice and theory as well as following logically from your review. Literature support
is important here.
Recommended length: About 500 words per topic
It is important that you apply the theories learnt in the lectures and literature that you found in your
research. Use analytical frameworks to guide your analyses (e.g. first establish the dimensions of what
you want to analyse, then evaluate the attraction along those dimensions …). Avoid giving a ‘laundry
list’ of challenges /recommendations that are fragmented and lack coherence.
Suggested structure (feel free to modify and add subtitles as you see fit):
• Title page
• Student’s full name and student ID number
• Module and assignment title
• Word count (excluding title page, appendices and reference list)
• Executive summary
• Topic 1 – xxxxx
• Challenge identified and evidence
• Recommendation(s) and justification
• Topic 2 – xxxxx
15
• Challenge identified and evidence
• Recommendation(s) and justification
• Appendices (if needed)
• Reference list