The Company must choose Tesla ONLY
Please see below for some points to remember when preparing
Assessment Task4 Case B:
For the core need I’d suggest something like ‘electric
transportation’. What is mentioned sounds more relevant to Tesla as a
company, and not the core benefit to consumers.
Need to more clearly highlight that Tesla uses a Family branding
strategy, and state that it refers to the application of the same company
name to all products.
No clear indication of whether Tesla have used a price skimming or
market penetration pricing strategy.
Although Tesla has no retail partners, in CSB you can still discuss
the retailing decisions that Tesla has to consider for their own
Showrooms.