Assessment
A 3000 word Individual coursework submission exploring the approaches that international
firms utilise within their operations for products or services and how creativity and innovation
can be used to improve the overall business performance.
This should cover all the four learning outcomes as expressed in the marking criteria
Assessment outline
To assess the 4 module Learning Outcomes the assignment asks you to;
Imagine that you have been appointed as an external innovation management consultant to
an international or multinational organisation that you currently work in (The list of the
organisations you should consider is available on Aula and in the appendix section of this
document)
Using the published sources such as journal articles, text books, newspaper entries and the
internet, your task is to research and report to the CEO / MD with an action plan that takes
into account the operational, financial and resource constraints that the organisation faces in
using innovation to become more competitive. The plan must be both engaging and
implementable.
Length: Maximum 3000 words: The business school has a policy on word limits for
coursework assignments which requires you to show your word count. You should not
exceed the word limit by more than 10%. References, appendices and words in the portfolio
template do not count towards your word count.
All submissions will be submitted to Turnitin for originality checking and as such you should
familiarise yourselves with the University policy on academic integrity.
Marking scheme
Higher marks will be earned where students follow the Marking Criteria and particularly those
who demonstrate evidence of wide reading and research around the application of the
International operations management and innovation theories identified within the module in
the context of the chosen organization. All students will be expected to develop a critical
awareness of the issues, problems and practices that characterise International Operations
and the role that innovation can play in improving these.
There will also be higher marks awarded for presentation i.e. Clarity of expression, use of
logical arguments and grammar, syntax, spelling as well as appropriate structuring of the
assignment and Harvard referencing.
You must ensure that each element is completed electronically for this submission. See the
marking criteria for full details of what to include and the breakdown of marks.
University Regulations
Please consult these; especially with respect to plagiarism:
You are reminded of the University’s Disciplinary Procedures that refer to plagiarism. A copy
of the Disciplinary Procedure is available from iCity.
Except where the assessment of an assignment is group based, the final piece of work that
is submitted must be your own work. Close similarity between assignments is likely to lead to
an investigation for cheating.
You must also ensure that you acknowledge all sources you have used.
Submissions that are considered to be the result of collusion or plagiarism will be dealt with
under the University’s Disciplinary Procedures, and the penalty may involve the loss of
academic credits.
If you have any doubts about the extent to which you are allowed to collaborate with your
colleagues, or the conventions for acknowledging the sources you have used, you should
first of all consult module documentation and, if still unclear, your tutor.