You are asked to develop a management report addressing the four specific tasks set out below. This should be 3,500 words excluding title page, executive summary, table of contents, references and appendices. This assessment contributes towards 70% of your total grade and assesses learning outcomes 2 and 3. A management report is a professional document presented as detailed by the guidelines provided, and part of its professional presentation is the adherence to word limits.
Please note that the deadline for submission is Tuesday 12th May at 23.59pm.
Tasks:
You will research one of the following companies as the subject of your report:
Uber
Oyo
Tesla
Amazon
As a result of your research, address the following tasks in your management report:
1. Analyse the key changes in the strategic position i.e. external environment and internal environment (including changes in organisational resources, competences, capabilities, leadership, culture and other internal aspects) of the case study organisation during the past five years. (30%)
Students are to use a variety of the theoretical materials as well as company/market/sector data to analyse the major changes in the internal and external environments of a case study organisation.

2. Critically evaluate how well the organisation responded to the external and internal challenges over the period concerned. Part of your critical evaluation could be a discussion of whether the strategy of your case organisation is prescriptive and/or emergent. (25%)

The focus of the critical evaluation is to determine how well the case organisation responded to the changes analysed in task 1. This evaluation should include considerations for the realised strategy of the organisation and evaluation of its successes and failures. Such considerations should be supported by analysis of the key performance indicators for the period studied.

3. Critically discuss the basis and sustainability of the competitive advantage of your case organisation. (20%)

Students are to use a range of theoretical frameworks to develop a critical discussion about the basis of the competitive advantage of the case organisation and how it changed over the period studied. Students are also to conclude how sustainable is the competitive advantage of the case organisation going forward.

4. Based on the above – develop a range of strategic options available to your case organisation to ensure its success and sustainability into the future. Choose the most appropriate option and consider a range of implementation issues associated with it. (25%)