If we are to live in a more sustainable world, much depends on how well the demands of the sustainability agenda are addressed, not just by business, but by consumers and other stakeholders such as governments. Verweij and Thompson (2007) and Emery (2013) refer to sustainability issues as wicked problems, which can lead to clumsy solutions and result in uncomfortable knowledge, generating a new set of wicked problems.

Evaluate how any one provider from your chosen sector is dealing with the business challenges presented by the sustainability agenda. Assess the extent to which your chosen provider is managing the sources and consequences of any sustainability-related wicked problems through its business activities and how it is encouraging consumer engagement with sustainable consumption, indicating the suitability of its overall strategy and tactics.