2700w+swot and pestel table

client choose Uniqlo in China

Leading fashion brands currently face a number of local and global challenges, and must implement appropriate
marketing strategies that will allow them to survive and grow in an increasingly difficult market.
1. Select a fashion brand from one of the following: Uniqlo
2. Select one of your chosen brand’s product ranges (e.g. mens, womens, shoes, handbags, beauty) or product lines (e.g. Michael Kors Wonderlust Perfume)
3. Select a country (market) of your choice
Based on thorough research, develop a marketing and marketing communications strategy that your chosen brand should implement for that product range or product line in order to achieve a strong competitive position in your chosen market.
1) Undertake a thorough critical situational analysis of that brand in your chosen market, and identify key opportunities and threats.
2) Building on the situation analysis, develop a marketing strategy for the chosen fashion brand, and explain how the strategy will enable the brand to achieve a successful competitive position in the market.
3) As a part of your marketing strategy, develop an integrated marketing communications plan for the chosen product range/line in the chosen country.
Please ensure that you complete all parts of the assessment brief (3 parts in total)