This assignment contains two parts. Part 1 is entitled “Applying theory to practice for a real-life company”, while Part 2 is entitled “Reflection of LinkedIn learning on innovation and creativity”.
This assignment contains two parts. Part 1 is entitled “Applying theory to practice for a real-life company”, while Part 2 is entitled “Reflection of LinkedIn learning on innovation and creativity”.
Applying theory to practice for a real-life company
Your task
Choose one of the following topics:
1. Select a real-life company with at least 50% of its sales coming from its domestic country market. Choose one of its new (hi-tech or non-hi-tech) products launched within the last three years. Evaluate its performance and put forward reasons for this performance.
2. Focus on a new (hi-tech or non-hi-tech) product already developed but not yet marketed by a company. Demonstrate how you are going to market this product in the most effective manner.
3. Identify a new (hi-tech or non-hi-tech) product concept that you develop and intuitively think could be successful in the market. Elaborate what you are planning to do on the way from this new product concept to new product launch, in order to maximize the probability of its market success.
Important points you should note:
1. Maximum number of words: 2,500 excluding references and appendices (if there are any).
2. Leave aside 500 to 600 words elaborating the main academic theories / concepts (at least one, at most two) that you are using for this assignment.
3. This part of the assignment will be assessed based on (1) the appropriateness and completeness of the academic perspectives you have used; (2) the ability to apply academic knowledge to practice; (3) the amount of effort you have put; (4) the soundness of your arguments; (5) the organisation of your work.
Reflection of LinkedIn learning on innovation and creativity
Your task:
Go to LinkedIn learning and choose a video on innovation and/or creativity and watch it at your leisure time.
Then write a reflective note illustrating what you learn after watching this video as well as how this learning can be linked to what you learn from the module.
Important points you should note:
1. Maximum number of words: 500 excluding references and appendices (if there are any).
2. This part of the assignment will be assessed based on (1) the level of depth of appropriate reflection of the video on LinkedIn learning you have watched; (2) the degree of appropriateness of the linkage of this video to what you learn from the module.
