You are required to produce a management report entitled, “Digital Transformation of DBS Bank” based on the evidence supplied in the case study.
Specifically, you are required to:
Conduct a strategic analysis of the Digital Transformation of DBS Bank and make recommendations for the future of its digital strategy so that it can maintain a competitive advantage that the management is seeking.
Your Task
1. Executive summary
Briefly summarise the approach taken in the report.
2.Introduction
background – Briefly describe the background context of the organization (e.g historic information on the company’s formation, the financial performance, and the key products, and services) and provide an outline of your report.
3. Strategic analysis of key challenges faced by DBS Bank that prompted the company to adopt a digital transformation strategy.
Present position and industry analysis: You should consider analysing the organization’s current position using the following tools: SWOT and Porter’s 5 Forces Analysis. You must specifically discuss the key problems that DBS faced and the motivation behind DBS digital strategy
