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IMC Marketing campaign

Jan 6, 2020 | Uncategorized

Jan 6, 2020 | Uncategorized

IMC Marketing campaign

Fidelity launches sustainable water & waste fund for UK investors https://www.independent.co.uk/travel/news-and-advice/british-airways-alex-cruz-environment-a350-sustainable-fuel-a9043986.html 14-12-2019 Supported

Student must choose either a UK children’s or green product or service which is currently available and its marketing communications campaign which has taken place since January 2019. Student must then undertake a critical analysis of this marketing communications campaign. The critical analysis must include:
1. An analysis of the communication campaign including the application of IMC, objectives and targeted audiences of communication mix (50%) 2. An analysis of the environmental factors such as ethical issues and regulations or legislations which may be appropriate (25%) 3. Adaptation strategies if you were asked to run the campaign in another country (on your choice: e.g. China) (25%)
The analysis must be based in 2019 and in the UK and you must support your analysis with evidence from current academic and industry literature

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