The Assignment Brief:
Select one multinational enterprise (MNE) with any nationality that is active in one or more
than one industry. This MNE can be small, medium, large or very large. This company can
be famous or unknown, but the information about this MNE should be publicly available in
English. Collect required data about this company and its environment from valid sources
such as the company’s annual reports, the company’s press release, the company’s
website, industry databases (such as Mintel, Euromonitor Passport, Orbis, Capital IQ,
Statista or GMID), academic case studies, WTO, World Bank, IMF, OECD, UNCTAD’s
Global Investment Trends Monitor, market research reports or news by reliable
broadcasters.
You need to write an analytical report regarding this company that covers the
following strategic issues:
A) Analyse the outer-organisational environment of this company in one of the
countries where it is present to identify the major external factors that influence this
company
B) Suggest corporate-level strategies for the company
C) Propose business-level strategies for this company
It is expected from you to use any theoretical frameworks or theoretical discussions that can
help you in strategic analyses of your chosen company. So, you need to combine theoretical
discussions with the factual data about the company. Every theoretical discussion and every
provided information about the country or the company should be supported by relevant
referencing (citation) from valid academic, international or the company sources. Thus it is
normal to expect citations in every paragraph except in the Introduction and Conclusion
sections.