Using key topics from this module, develop an export strategy for an exporter in a
developing country (NOT- Brazil, Russia, India, China or South Africa) of your choice
for entry into the European market. Please choose a specific country in Europe
that the product or products will be exported to.
Also ensure that this firm is not already exporting this product(s) to that
European country.
Required
Write a Board Paper asking the board of directors of the chosen exporter to adopt
and implement your proposed export strategy. Your Board Paper should include
an analysis of the proposed strategy taking into account the following issues:
· International trade theory: Why and how firms engage in international trade
· Approaches used by firms to adhere/avoid/bypass instruments of trade
protection or to benefit from trade promotion and investment tools
(at national, regional and global levels)
· Types of export-related strategies
· Accessing market opportunities: entry strategy, cross-border collaboration and
risk analysis
· Logistics, modes of transport and information technology
· Incorporating ethical issues in strategic decision-making
Your analysis and recommendations should also consider the benefits and
potential barriers to successful implementation of the future strategy.
This should be followed by a step by step implementation plan.