INDIVIDUAL TASK 1
INDIVIDUAL SECTION/DEPARTMENT analysis and outcomes to fit the marketing plan (60% weighting)
This is a written report of the individual’s role in the Marketing team . Each student in the role assigned is required to make a contribution to the marketing plan of the department. You are required to complete the following tasks for this report. Please remember to provide evidence and research sources to support your claims and ideas.
1. Individual Department Situation Analysis- WHAT WILL YOUR DEPARTMENT DO AS CMO FOR EXAMPLE– YOUR DEPARTMENT IS MARKETING ONLY
2. Section/Department Problem Statement & Objective – WHAT ARE THE ISSUES FACING YOU AS A CMO ( SEE YOUR SECONDARY RESEARCH)
3. The main issues or key points to be addressed for the business strategies involved for your department and impact on the whole organisation– IN PARALLEL WITH YOUR GROUP MEETINGS DEVELOP AND SHARE THE MARKETING PLAN
4. Outcome / Strategies of your individual objectives and how you will integrate this to your group marketing plan – HERE YOU WILL IDENTIFY THE TWO YEAR OBJECTIVES OF YOUR MARKETING DEPARTMENT – THESE OBJECTIVES SHOULD BE LINKED TO YOUR ROLES AND THE COMPANY OBJECTIVES
5. Sensitivity/incorporation of cross functional requirements should be considered in your report.
DEMONSTRATE HOW YOU WILL WORK TOGETHER /COLLABORATE
Report guidance
The individual report should be written from the perspective of the role that you have assumed ( one of the five outlined above). This piece of coursework will outline your contribution to the marketing plan which will be presented in December in your groups.
Ensure you contribute to all tasks 1-5 above in your individual report
Students must be able to link their discussions to academic resources. In writing this report . Students must refer to at least 12 sources or other quality journals in support of their discussions. You may use all resources available to you via studynet in the online library and the specialist databases under the heading of BUSINESS.
https://www.studynet2.herts.ac.uk/ptl/common/LIS.nsf/lis/busspecialist
Marking criteria (refer to Appendix 1) (60% weighting)
Word count: 2000 words +/-10%
