Individual presentation: Social Media Campaign launch
1. Project KPIs (including aims and objectives)
What is the aim of the campaign? e.g increasing the amount of followers from 1000 to 3000 followers in 2 months. Creating 2 images per day for social media. Researching and understanding the core customer for the product and selling 4 items per week.
2. Literature review on contemporary digital marketing trends and social media platform features.
What are the platforms your target customer interacts the with mostly? Why and how do customers engage in online marketing? What marketing strategies are used to engage customers?
3. Project target consumer profile and a moodboard
Who is your target customer? How old are they? What do they do? Which social media platforms do they use? What hobbies do they have? What is their shopping behaviour? etc.
4. Analysis of similar events and their digital marketing strategies
Research similar events to the one you are planning. How do similar brands advertise their products? What campaigns have they used? Successful/unsuccessful campaigns?
5. Project strategy creative ideas and examples
What marketing ideas do you plan? What suits your client and their customer? Which platforms are best to use considering your customer?Any competitor or events? Considered realistic budget? What are your initial ideas? Will you have a short campaign, a longer campaign? A competition on social media? Will you design posters, banners? Photoshoot?
6. An online and offline integrated campaign plan (please include a total of at least 3 posts for the following platforms including: Instagram, Facebook page, Facebook group, Facebook event page, Twitter, Tiktok and LinkedIn, as well as an offline activity to raise event awareness and increase sales).
Give example of the images or videos you plan to post on the targeted social media platforms.
7. Project task plan, time plan, and risk assessment
Create a plan with all the important milestones for your project include deadlines and job roles for each team member. Include a brief outline of what the risks can be such as; not gaining any followers on social media due to researching the wrong customer for the products, or not selling any products or gaining any engagement or interest.


Individual Reflective report
1. Overview of your contribution to the group presentation.
What did you research, what where your findings, how did this research add value to the presentation.
2. What research did you do to support the planning?
Which sources did you read, which books, journals, magazines did you read?
3. Write a Personal Development Plan in table format, for your digital marketing skills.
What skills are you lacking and want to improve in order to develop new skills for digital marketing campaigns? How are you going to improve these skills? By when do you want to learn these skills?