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778N1 Academic Writing, Research Design and Methods MODULE ASSESSMENT 3

778N1 Academic Writing, Research Design and Methods MODULE ASSESSMENT 3

Assessment 3: Understanding Qualitative and Quantitative Management Research
This exercise is worth 70% of the total marks available for this module. There are two
essaybased questions and you must answer both questions. Attempt ALL questions. Each
question is worth 50 marks and should be a 1,400 words each. Please answer each
question on a separate sheet of paper. Your answer should take the form of a short essay
with a brief introduction, a longer main discussion section and a very brief conclusion. For
each question, you are expected to cite and reference the core textbook for the module (or a
similar textbook). Higher marks will be awarded to students who cite and reference any
additional and timely references in their essays. Please present your responses to each
question in the same order as presented in the assessment instructions (i.e. present your
answer to Question 1 before Question 2)..
1. In 1,400 words, please respond to the following question:
Imagine that you have received a research grant to examine the impact of job
satisfaction and salary on employees’ turnover intentions. The research grant
speculates that you will use closed ended measures to assess job satisfaction, salary
and employee turnover intentions within one large organisation or several smaller
organisations. Furthermore, the research funding body would like you to write up the
findings in the style of an academic journal paper and to adhere to the ethical
standards for researchers when conducting the research. Discuss what should go in the
academic journal paper, including any relevant literature on the proposed topic,
research methods, data analysis procedures, findings and potential implications of the
findings. You must also provide sufficient justification for your research methods and
data analysis procedures.
2. In 1,400 words, please respond to the following question:
Imagine you have been asked to give advice by an organisation of your choice on how
to a design a qualitative research study. The focus for the study is how well staff are
learning formally through training and development courses and mentoring run by the
organisation and through informal learning on the job. To do this, you need to explain
the pros and cons of qualitative research methodology and methods. You need to
discuss the stages in designing the research study and the types of qualitative methods
that could be undertaken and how they might help us understand about learning.
Explain how you would design and undertake good quality interviews and identify the
type of questions you could ask in the interview. Finally, provide an overview of
different methods of qualitative analysis that could be used for your interview data.
Question 1: Marking Criteria
Summary of what should be included in the academic paper for the proposed research topic
listed in Question 1: 30 Marks – Is there a discussion of the key literature relevant to the
research topic, relevant research methods used to address the research question, ethical issues
with the research, data analysis procedures, findings and potential implications of the
findings?
Justification for your chosen method: 10 Marks – Is there justification for or a critical
analysis for your chosen research and data analysis methods.
Presentation/Format (10 marks) – Is the essay clearly and coherently structured (is it an
essay)? Has the essay referenced and cited relevant materials? What is the standard of
writing, in terms of clarity and coherence as well as in terms of mechanics (grammar,
spelling, presentation)?
Question 2: Marking Criteria
Summary of the stages involved in designing the research study, the types of qualitative
research and data analysis methods that could be utilised to address the proposed research
topic listed in Question 2: 30 Marks – Is there a discussion of the stages involved in designing
the qualitative research study, relevant research methods used to address the research
question, including any relevant interview questions and data analysis procedures?
Discussion of the pros and cons of qualitative research methodology and methods: 10 Marks
– Is there a discussion or a critical analysis of the pros and cons of qualitative research
methodology and methods, including how you would undertake good quality interviews?
Presentation/Format (10 marks) – Is the essay clearly and coherently structured (is it an
essay)? Has the essay referenced and cited relevant materials? What is the standard of
writing, in terms of clarity and coherence as well as in terms of mechanics (grammar,
spelling, presentation)?

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