750 words+ poster - Topnotch Essays

750 words+ poster
This assignment is an individual digital poster (equivalent to 750 words).
Coursework task
Mintel report (2018) suggested that consumers’ desire to cook pizza or Italian food at home as well
as the rise of “more adventurous cuisines” is forcing operators to innovate with menu choices and
retail formats in order to maintain demand. While the spate of emerging pizza or Italian fads looks
to have potential to retain the interest of its core consumer groups, operators must ensure they still
cater for those wanting familiar classics.” (see the Appendix for details).
You are invited by Pizza Hut as a marketing consultant to improve customer experience, using the
format of digital posters (750 words equivalent). In the poster, you need to provide
recommendations to improve customer experience at Pizza Hut.

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