You are asked to develop a management report addressing the four specific tasks set out below. This
should be 3,500 words excluding title page, executive summary, table of contents, references and
appendices. This assessment contributes towards 70% of your total grade and assesses learning
outcomes 2 and 3. A management report is a professional document presented as detailed by the
guidelines provided, and part of its professional presentation is the adherence to word limits.
Please note that the deadline for submission is Tuesday 12th May at 23.59pm.
Tasks:
You will research one of the following companies as the subject of your report:
Uber
Oyo
Tesla
Amazon
As a result of your research, address the following tasks in your management report:
1. Analyse the key changes in the strategic position i.e. external environment and internal
environment (including changes in organisational resources, competences, capabilities,
leadership, culture and other internal aspects) of the case study organisation during the past
five years. (30%)
Students are to use a variety of the theoretical materials as well as company/market/sector data
to analyse the major changes in the internal and external environments of a case study
organisation.
2. Critically evaluate how well the organisation responded to the external and internal
challenges over the period concerned. Part of your critical evaluation could be a discussion of
whether the strategy of your case organisation is prescriptive and/or emergent. (25%)
The focus of the critical evaluation is to determine how well the case organisation responded to
the changes analysed in task 1. This evaluation should include considerations for the realised strategy of the organisation and evaluation of its successes and failures. Such considerations
should be supported by analysis of the key performance indicators for the period studied.
3. Critically discuss the basis and sustainability of the competitive advantage of your case
organisation. (20%)
Students are to use a range of theoretical frameworks to develop a critical discussion about the
basis of the competitive advantage of the case organisation and how it changed over the period
studied. Students are also to conclude how sustainable is the competitive advantage of the case
organisation going forward.
4. Based on the above – develop a range of strategic options available to your case organisation
to ensure its success and sustainability into the future. Choose the most appropriate option
and consider a range of implementation issues associated with it. (25%)
Students are asked to develop a range of strategic options for the organisation to ensure its longterm success. These need to be specific and relevant to the organisational context studied. They
need to be strategic and not operational in nature. Development of each option needs to be
supported by the theoretical materials studied during the module and the
company/industry/market data.
Using a framework for strategic options evaluation, students are asked to select an option for the
organisation to implement. A range of implementation issues associated with a chosen option
needs to be critically discussed.
It is important that all tasks are addressed in your professional management report. The quality of
your answer will be assessed on academic merits as well as in terms of the quality of your report: its
format, structure, use of materials and the overall presentation.
The use of reputable company/industry/markets data and the theoretical material studied during the
module are the key considerations. The grading will reflect if the tasks are answered partially or in
full. For all the tasks, the application of a range of theoretical concepts and frameworks needs to be
in evidence for high grades